The Mariposa Group
The Mariposa Group is an HOA management company in Gilbert, Arizona.
The branding and adverting campaign included logo design, a website that included special access for their HOA clients and custom CMS, a direct response brochure, and a call-to-action post-card campaign.
The direct-response advertising concept behind the post-card campaign was to present HOA management problems as a disease that only The Mariposa Group could cure. The back of the postcards said “We cure HOA management problems”. This campaign was wildly successful.
CONCEPT DEVELOPMENT Advertising concept and copywriting
DESIGN Graphic design execution